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Sightseeing in fujisawa goodwill ambassador

■About setting of "sightseeing goodwill ambassador" system
In Motoichi, we utilize maintenance of tourist facility in Enoshima, Katasekaigan and these tourist attractions, and, from effects of sightseeing measure developing compositely such as advertisement business by conduct of event that we maintain the year or Film Commission business, there is the number of the tourists in increase tendency every year, and approximately 13,450,000 tourists visit in 2007 and change strongly as tourist city.

In addition, we lay emphasis from 2007 on overseas attracting tourist, and many tourists come now around East Asia including Taiwan.

It is thought that attracting tourist of overseas tourist becomes more important while we did it this way because it is expected in future by population decline by low birthrate and aging that domestic tourist decreases. Therefore we install "sightseeing goodwill ambassador" system as new sightseeing promotion plan in Motoichi.

Sightseeing goodwill ambassador is thing press-agenting own area for the purpose of sightseeing promotion externally mainly and, as symbolic existence to publicize, and to send charm of tourist attractions to inside and outside the country in Motoichi, will install "sightseeing in fujisawa goodwill ambassador".

Ambassador gives advice for sightseeing promotion to and plans image enhancement of Motoichi and attracting tourist still more by having support, cooperation to public information, PR activity and promotion activity through wide acquaintances and aims at international tourist city.

■About sightseeing in fujisawa goodwill ambassador
◎Setting purpose
We install "sightseeing in fujisawa goodwill ambassador" to introduce charm of tourist attractions of Motoichi widely, and to plan image improvement of Shonan Fujisawa and are intended to contribute to sightseeing promotion of Motoichi.
◎Commission
Mayor Fujisawa entrusts with thing which corporate judicial person Fujisawa-shi tourist association recommended from various fields celebrities having interest and attachment toward Motoichi.
◎Role
Through occupation or acquaintances of ambassador, publicize charm of Fujisawa-shi positively. Perform opinion and proposal about sightseeing for Fujisawa-shi.

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